Hunger for individuality has led us to hand-make, personalize and customize pretty much everything we can get our hands on. So why not go ahead and make some special helmets for the ones who feel like just another part of traffic?

Based in Naples, Italy’s Fashion Helmet recently opened its first store outside of Italy in Amsterdam’s De Pijp area. Its warm and colorful interior and stylish staff instantly turn you to embrace the company’s slogan: “Life’s too precious to wear an ordinary helmet.”