The windows are hologram smokey and show a mere glimpse of what’s inside this secretive shop.

A bastardization of a Dutch phrase for “what’s next,” this fashion treasure trove boasts underground high-end labels like Balmain (Ennu is the label’s exclusive Amsterdam retailer), Comme des Garçons, PRPS, Neil Barrett, Dries van Noten and Rick Owens, for both men and women.

Located in the swanky shopping area close to the PC Hooftstraat and the Vondelpark, the welcoming Ennu has certainly earned a loyal crew of fans.